Most editors dodge fundraising stories at every chance. But what if your magazine’s primary purpose is to set the stage for successful fundraising?

Learn how a new foundation magazine delivers results — $1 million and counting — by leaning into stories that prove philanthropy’s impact and connect readers with causes they care about.

This session will show you how to:
• Harness a multichannel content universe
• Ask what readers care about
• Deliver a hyper-tailored editorial mix — different readers see different versions of the print magazine and e-newsletter

Whether you’re editing a traditional alumni magazine or a special-interest title, you’ll learn helpful strategies to start a conversation with readers — and also to stay ahead of the tedious “we’ve got a campaign” stories you’ve avoided for years.

Who’s afraid of the big bad fundraising story? You shouldn’t be.