Creating a truly keepsake anniversary issue — beyond tired timelines and rehashed founder profiles — requires editorial vision, a collaborative process, and creative writing and design. This session will take you behind the scenes of Kenyon College’s massive “200 things to love about Kenyon” issue to celebrate its bicentennial. We’ll share the surprising techniques that helped the issue wow readers from the moment they pulled the issue from the mailbox, and the under-the-hood processes and collaboration that helped make the issue a success. We’ll also discuss examples of other anniversary issues and projects that offered inspiration and insight as we mapped out an issue that felt authentic to the institution. If you’ve got an anniversary on the horizon, this session will be packed with actionable insights and inspiring examples.