Five Packages You Can Steal Right Now
3:45 PM - 4:45 PM CT
Speaker(s): Lisa Cook, Director of Editorial Strategy, Strategic Communications, University of Alberta, Marcey Andrews, Senior Art Director • Strategic Communications, University of Alberta
Competencies: Strategic ThinkingIndustry/Sector Expertise
Experience Level: Level 3- Practicing Mid Level CareerAll Levels
Elective Session
Packages are among the most impressive and effective pieces you will include in your magazine. They can also be daunting and unwieldy, especially if you're new to taking the package approach. In this session, an art director and an editor provide you with five fully baked approaches to packages that you can take away and apply to your next issue. We walk you through choosing the right package for the right strategy, planning tips and pinch points for each approach.
Bring your problem, priority or pending stories and we will discuss which ones would benefit from a package approach!