In today’s multimedia-driven world, storytelling is no longer confined to the written word. A powerful narrative now includes an array of elements: print and online text, photography, video, sound, and interactive media. Managing the development of these diverse components can feel like running a bustling kitchen, with multiple chefs and ingredients all needing coordination to create a cohesive final product.

This session is designed to offer practical strategies for managing the complex relationships and workflows involved in producing multimedia content for university magazines. From the initial concept to the final piece, this session will cover how to ensure that each element — whether it’s a video, photo spread, or article — enhances the central vision or theme. We will explore how to streamline collaboration among different teams, maintain creative cohesion, and avoid common pitfalls, ensuring that each contributor can shine while staying aligned with the project’s goals.

The session will blend case studies, practical advice, and interactive discussion. Attendees will leave with concrete strategies and tools they can apply immediately to their own projects, along with real-world examples of both successes and challenges in multimedia storytelling.