Authentic Voices in Your Magazine: Why and How
11:45 AM - 12:45 PM CT
Speaker(s): Lori Shine, Senior Managing Editor, UMass Magazine, University of Massachusetts Amherst, Candice Pinault Novak, Editor in Chief, UMass Magazine, UMass Amherst
Competencies: Industry/Sector ExpertiseGlobal and Cultural Competence
Experience Level: All LevelsLevel 4- Senior/ Experienced Mid Level Career
Elective Session
Our readerships and communities are full of diverse voices with fascinating stories to tell, and editors understand the need to platform under-represented groups. But how do we bridge the gap to actually produce stories that authentically showcase experiences and viewpoints different from our own? This session takes mission statements and messaging concepts and translates them into tactics. Learn how to take stock of the voices in your publications with curiosity rather than shame or blame. Get proven strategies for avoiding common pitfalls and for coaching non-writers to tell their stories in your pages. Learn how to make the case with leadership for the value of amplifying authentic, fresh voices in your publication.