What do you do when weeks from your ship date your men’s basketball team wins their fifth national championship in 25 years? You need to make the most of a major moment. But you can’t plan ahead for something like that — obviously you would jinx it. Our tiny UConn Magazine team of a dedicated editor/publisher and art director and part-time photographer and associate editor seized the moment. With days to spare we scrapped our issue’s anchor feature and speedily created a brand new one from scratch, one worthy of the moment and including an essay by legendary NCAA commentator Jim Nantz. We did the same with our intended cover. And then we created four more covers. Five covers for five championships. A big response to a big moment. We will discuss how we conceived of, sold, funded, created, printed, distributed, and promoted (oh yeah there’s merch!) this distinct and triumphant 5-covers for 5-wins feat.