In this interactive pre-conference workshop, Jenny Cooke Smith and Sam Camarena will guide participants through the art and strategy of data storytelling in the context of advancement. Drawing from CASE Insights resources and award-winning examples, this session will help advancement professionals move beyond spreadsheets and dashboards to craft compelling narratives that inspire action and deepen stakeholder connection. Participants will explore how to select meaningful data, set strategic goals, and build stories that resonate with constituents, volunteers, and institutional leaders. Through hands-on exercises and real-world examples, attendees will leave with a personalized storytelling plan they can immediately apply in their work.

This workshop is designed to empower participants at all levels to be effective data storytellers. Ahead of the session, attendees will be encouraged to identify a challenge or opportunity within their unit. During the workshop, they will receive frameworks and strategies that are applicable regardless of title, including exercises that help translate insights into actionable steps. Participants will also be prompted to identify colleagues or supervisors they may want to connect with after the session to carry their insights forward.

Through hands-on activities and real-world examples, attendees will leave with a personalized storytelling plan they can immediately apply in their work, whether they lead a team or contribute within a larger unit.