At Purdue for Life, event data is more than numbers in a spreadsheet—it’s the engine behind our strategy. In this session, you’ll see how we categorize attendees, follow their post-event journeys, and track the metrics that matter: first gifts, repeat attendance, donor counts, and dollars raised. We’ll show the dashboards that connect events to fundraising outcomes, share the tools that power our backend analysis, highlight key performance indicators that guide decisions, and explore the donor lifecycle from RSVP to ROI.

Closed captioning available for this session, bring your own fully charged phone, tablet, or laptop to access the captions.