Effective system optimization requires more than just technology; it requires collaboration across units. This session explores how cross-departmental teamwork at Loyola University Chicago drove the integration of our event management, email marketing, and CRM platforms in order to break down silos, align goals, and leverage expertise across the organization. As a result, we've streamlined data flows, improved event management, and created a more personalized constituent experience.

Attendees will gain insights into both the technical and cultural strategies that made this work possible, and how similar approaches can be applied in their own institutions.