Measuring What Matters: Turning KPIs into Strategic Drivers of Philanthropy
1:30 PM - 2:30 PM PT
Speaker(s): Adrian Stover, Associate Vice President, Gobel Group, Erin Thompson, Director of Foundation and Healthcare Philanthropy, Froedtert & Medical College of Wisconsin
Competencies: Business and Financial AcumenIndustry/Sector Expertise
Experience Level: Level 2- Emerging Early CareerLevel 3- Practicing Mid Level Career
Elective Session
This session explores how Froedtert & the Medical College of Wisconsin (F&MCW) built a high-performing grateful patient program by establishing meaningful Key Performance Indicators (KPIs) that drove accountability, alignment, and results across the enterprise.
Through this case-based discussion, participants will learn how to identify, operationalize, and sustain KPIs that create clarity across leadership, clinicians, and frontline fundraisers. We’ll share how F&MCW’s disciplined approach—anchored in strong institutional buy-in, clear structures, and robust data tracking—led to more than $9 million raised, 100+ qualified prospects, and 100+ engaged clinicians within two years.