Alumni engagement metrics are most valuable when they inform strategy—not just reporting. This session provides an overview of CASE’s Alumni Engagement Framework, highlighting key definitions, KPIs, and benchmarking trends to show how institutions are sharpening focus and demonstrating impact.  Participants will explore best practices for aligning engagement data collection with institutional priorities, identifying the forms of engagement that matter most to their mission, and using metrics to guide decision-making. The session will also examine how insights into generational engagement behaviors can inform more intentional, data-informed outreach strategies—helping institutions allocate resources effectively and design engagement approaches that resonate across alumni populations.