Artificial intelligence is reshaping donor engagement, but how do higher education donors feel about its role in advancement? This session presents first-of-its-kind research on donor perceptions of AI in higher ed philanthropy, with critical insights for university advancement professionals. Learn how more than 500 donors to higher education perceive AI’s impact on trust, personalization, and institutional ethics—and what it means for fundraising strategy in higher education. Attendees will explore how to align AI innovation with donor expectations while upholding the core values of transparency, stewardship, and relationship-driven philanthropy. Learning Outcomes: Gain exclusive insights into how higher education donors perceive AI in advancement and its influence on their giving behavior. Understand donor concerns about AI-driven personalization, data privacy, and ethical stewardship in the context of healthcare and higher education philanthropy. Explore strategies to implement AI in a way that aligns with donor expectations while maintaining trust and ethical integrity. Learn how to communicate the role of AI in advancement efforts effectively to reassure and engage donors.