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DRIVE 2025

TestDRIVE GiveCampus - Stop the Guesswork: Unlocking the Power of AI to Reach the Right Donors with the Right Asks

Tuesday, April 1, 2025
2:30 PM - 3:00 PM CT
Speaker(s): Troy Steinmetz, Manager of Partner Success, GiveCampus
Test DRIVE

Advancement teams are constantly balancing tight deadlines, donor expectations, and the need for more personalized outreach. Yet, many still rely on outdated, manual processes to determine who to ask—and for how much. It’s time for institutions to leverage AI-driven insights to transform their fundraising strategy. In this session, join GiveCampus as we explore how AI is helping today’s institutions remove the guesswork out of their fundraising efforts, leading to asks that are 30% more likely to be accepted. Attendees will leave with a clear understanding of how AI and predictive modeling can revolutionize donor outreach—turning broad, generic appeals into data-driven, targeted strategies that drive better results. Learning Objectives: Optimize Ask Strategies – Learn how predictive modeling can recommend the right donation amount for each donor, increasing both engagement and conversion rates. Enhance Donor Targeting – Discover the power of AI-driven segmentation and how automatically identifying key donor groups (e.g., recurring donors, leadership gift prospects) helps increase efficiency while maximizing impact. Streamline Fundraising Efforts – See how GiveCampus integrates these AI-driven tools into a seamless workflow, reducing manual effort and improving outreach efficiency.

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