TestDRIVE CCS Fundraising: Using Data Analytics to Increase Donor Longevity
8:15 AM - 8:45 AM CT
Speaker(s): Ashutosh Nandeshwar, Senior Vice President, Data Science and Analytics, CCS Fundraising, John Sammis, Senior Vice President of Data Analytics, CCS Fundraising
Test DRIVE
Learn how to utilize data analytics to help nonprofits better understand their donors and increase long-term support. With a focus on Donor Lifetime Value, discover the formula to help organizations: identify donors who are most likely to stay engaged and make large gifts; refine fundraising strategies to focus on the areas with the most significant impact; personalize outreach and stewardship to strengthen donor relationships, and make more intelligent acquisition and retention decisions based on accurate data.