In this session, we will examine observed trends and anticipated challenges that fundraising organizations will face in the coming years. Much of the sector is seeing stagnant donor counts and difficulty keeping supporters engaged, but significant opportunities exist to capitalize on technological advancements and meet these challenges head-on. Topics covered will include: The evolution of large language models (LLMs) and why recent breakthroughs present new opportunities for relationship-based fundraising. The impact of the “great wealth transfer,” expected to continue through 2045, and opportunities for growth in planned giving and donor-advised funds (DAFs) The concept of donor lifetime value and how to quantify it Blackbaud's vision for the future emphasizes data as the lifeblood of fundraising organizations, with predictions embedded in every fundraising motion. This begins with data integrity and the democratization of data across the organization. We’ll discuss some exciting recent developments in this space as well as our ongoing work to build more versatile, actionable and adaptive predictions into every experience.