Reviving Generosity: Data-Driven Strategies for a Healthier Donor Pipeline
Is your donor pipeline healthy? Are you tired of seeing a decline in alumni donors and can’t pinpoint what do to differently? Join us at the CASE DRIVE conference for an interactive panel discussion, fueled by various research, including the 2025 RNL National Alumni Survey, The 2024 Generosity Commission Report, and CASE Insights on Donor Pipelines in partnership with Give Campus. This session will provide valuable insights into the perspectives and philanthropic motivations of alumni, contextualized by broader research on the shifting landscape of American generosity. We will explore the critical data needed to understand the decline in donor participation and discuss actionable strategies to address these trends. Drawing on the Generosity Commission's findings, we will highlight key recommendations that technologists, data analysts, business analysts, prospect researchers, and advancement leaders can implement to combat the decline in generosity. These include leveraging data analytics to identify and engage potential donors, utilizing digital platforms to enhance donor outreach and engagement, and fostering a culture of transparency and trust through effective communication strategies.