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DRIVE 2025

Reviving Generosity: Data-Driven Strategies for a Healthier Donor Pipeline

Tuesday, April 1, 2025
4:30 PM - 5:30 PM CT
Speaker(s): Joshua Birkholz, CEO, BWF, Nathan Dietz, Research Director and Associate research Professor, University of Maryland, Howard Heevner, Executive Director, Annual Programs, University of California, Berkeley, Dauwn Houston, Principal Consultant, Precision Partners, Binti Harvey, Vice President for External Relations and Institutional Advancement, Scripps College
Competencies: Industry/Sector ExpertiseStrategic Thinking
Experience Level: Level 5- Expert Seasoned ProfessionalLevel 4- Senior/ Experienced Mid Level Career
Plenary
Alumni Relations
Fundraising

Is your donor pipeline healthy? Are you tired of seeing a decline in alumni donors and can’t pinpoint what do to differently? Join us at the CASE DRIVE conference for an interactive panel discussion, fueled by various research, including the 2025 RNL National Alumni Survey, The 2024 Generosity Commission Report, and CASE Insights on Donor Pipelines in partnership with Give Campus. This session will provide valuable insights into the perspectives and philanthropic motivations of alumni, contextualized by broader research on the shifting landscape of American generosity. We will explore the critical data needed to understand the decline in donor participation and discuss actionable strategies to address these trends.  Drawing on the Generosity Commission's findings, we will highlight key recommendations that technologists, data analysts, business analysts, prospect researchers, and advancement leaders can implement to combat the decline in generosity. These include leveraging data analytics to identify and engage potential donors, utilizing digital platforms to enhance donor outreach and engagement, and fostering a culture of transparency and trust through effective communication strategies.

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Engagement Annual Giving Campaigns Diversity & Inclusion Major gifts Reporting Prospect Research Data & Metrics Ethics

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