Everyone wants to make “data informed decisions” especially during periods of strategic planning and solicitation plan development. Yet, we often underutilize vital data-informed positions such as Prospect Development, which traditionally is viewed as a resource primarily for leadership and major giving. But what would it look like if we took prospect development and applied advancement data analytics to serve as a resource for all University Advancement? Come learn from Texas State University how their restructuring took prospect development, data analytics, and business processes and turned it into a strategic arm serving the entire advancement organization. Learn about holistic pipeline development when leveraging both prospect development and analytics together to advise and inform strategy development for alumni relations, annual giving, AND major giving.