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DRIVE 2025

Establishing a Culture of Data: Getting Buy-In and Creating Dashboards

Tuesday, April 1, 2025
9:00 AM - 10:00 AM CT
Speaker(s): Stacey Barnes, Senior Director of Data Analytics and Strategic Insights, Iowa State University Foundation, Mel Rowan, Assistant Vice President, Strategic Initiatives, Iowa State University Foundation
Competencies: Business and Financial AcumenStrategic Thinking
Experience Level: Level 3- Practicing Mid Level CareerLevel 2- Emerging Early Career
Elective Session
Fundraising
Advancement Services

In July 2023, our organization embarked on a transformative journey, redefining data analytics and dashboard design, ensuring that all levels of the organization would experience increased data transparency through tailor made dashboards.

During this session, head of strategy planning, Mel Rowan, will outline the steps it took to get buy-in at the highest levels of the organization to mobilize around this effort. The lead for the analytics team, Stacey Barnes, will showcase some of the Tableau dashboards that have been deployed for the executive team, frontline fundraisers, and campus partners. Throughout the session Mel and Stacey will discuss the strategic steps necessary to implement organization-wide analytics, provide technical insights for optimizing dashboard design and lessons learned during the adoption phase.

This presentation is tailored for both data analysis professionals and non-technical experts. Non-technical professionals will acquire valuable insights into formulating a strategy to create a data-informed organization. Meanwhile, data analysis professionals will discover innovative ways to visualize and communicate their insights to non-technical audiences across the organization, as well as explore novel dashboard arrangements to enhance the visual representation of their work. 

Join us for an engaging session that promises to empower attendees with practical knowledge and foster a collaborative environment for leveraging data analytics and dashboard design to drive organizational success.

Topics

Data Visualization and Storytelling Data & Metrics

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