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  3. DRIVE 2024
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All Sessions

DRIVE 2024
DRIVE 2024
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Session Type

Topic

  • Research and Data(20)
  • Advancement Services(4)
  • Alumni Relations(8)
  • Communications & Marketing(1)
  • Fundraising(16)
  • Organization & Management(5)

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  • Level 1- Early Career(3)
  • Level 2- Emerging Early Career(5)
  • Level 3- Practicing Mid Level Career(12)
  • Level 4- Senior/ Experienced Mid Level Career(16)
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  • Level 6- Leadership/ Transforming Seasoned Professional(2)

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  • Advancement Services(17)
  • Communications and Marketing(7)
  • Alumni Relations(5)
  • Fundraising(12)

Competencies

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  • Business and Financial Acumen(7)
  • Global and Cultural Competence(2)
  • Emotional Intelligence(1)
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41 Results Found
Tuesday, March 26, 2024
2:30 PM - 3:30 PM ET

Turning your D- Data into A+ Data: Improving your Data Quality by Assessing and Remediating

At our educational institutions, we use assessments and remediation for better student outcomes.
So, how can you improve your data outcomes?

In this session – we’ll cover how to leverage the data quality life cycle to improve your data.

By grading your data (on consistency, validation, and recency) and remediating the elements that aren’t passing the grade – you can ensure that every data outcome is "better".
Speakers: Christopher Amherst, Director, Data Management, University of Chicago
Competencies: Strategic ThinkingIndustry/Sector Expertise
Experience Level: Level 4- Senior/ Experienced Mid Level CareerLevel 3- Practicing Mid Level Career
Topics: EngagementAnnual GivingData GovernanceData & MetricsInnovation
Advancement Services
Tuesday, March 26, 2024
2:30 PM - 3:30 PM ET

Data Deluge Dilemma: Creating a Reporting Ecosystem in a Unit Environment

Professional schools, nestled within the ecosystem of a larger university, face unique challenges in engaging their alumni base and fundraising for their priorities. Building a robust reporting infrastructure has become a strategic imperative for these institutions, given the intricate dynamics at play. In this presentation, we will delve into the journey of establishing a comprehensive reporting system for Yale Law School , seamlessly integrating giving data, prospect ratings, and gift officer metrics. What sets this initiative apart is its commitment to creating an intuitive reporting portal that empowers not only technical experts but also non-technical staff. We will explore the complexities encountered, the solutions implemented, and the transformative impact achieved, recognizing the distinct challenges and opportunities that arise when aligning the goals of a unit with those of a broader academic institution. Join us as we unveil a blueprint for data-driven decision-making that enables professional schools, as integral units within a larger university, to foster alumni relationships and drive philanthropic success with confidence and in harmony with the broader mission of the institution.
Speakers: Andrew Allred, Senior Vice President, Asia Pacific, Grenzebach Glier and Associates (GG+A), Dana Gresko, Vice President, Grenzebach Glier and Associates (GG+A), Kris Meyer
Competencies: Relationship BuildingStrategic Thinking
Experience Level: Level 4- Senior/ Experienced Mid Level CareerLevel 3- Practicing Mid Level Career
Topics: Annual GivingCampaignsMajor giftsPlanned givingReportingData Visualization and StorytellingData GovernanceData & Metrics
Fundraising
Advancement Services
Tuesday, March 26, 2024
2:30 PM - 3:30 PM ET

DRIVE SUPER SESSION Part 1: Visualization, Dashboards, and Automation

Join us for this two-part interactive session designed to answer the key questions around generating dashboards and automated reports – Who will use them? What challenges can they solve? How do we ensure we are solving the right problems, not just creating pretty pictures? Part one features a panel discussion on data acquisition and cleaning efforts; how to ensure visualizations or automated reports deliver meaningful insights to key stakeholders; how to choose the right visualization for your audience; and challenges that we face when building a visualization. The second part features a Visualization Lightning Round, where panelists provide a live demonstration of a specific demonstration before the buzzer sounds! You will leave with the knowledge to build your own decision tree for optimizing visualizations or automated reports, with specific examples of successful deployment and utilization and lessons learned. This session is platform agnostic, with solutions that can work for varying levels of staffing and resources.
Speakers: Clare Buttry, Executive Director of Advancement Operations, University of Northern Colorado, Stephen Deutsch, Senior Director of Research and Data Analytics, Seton Hall University, Allison DeWitt, Managing Director of Strategic Initiatives, Indiana University, Ashish Pradhan, Senior Data Systems Analyst, UC Berkeley, Jake Tolbert, Senior Data Systems Analyst, University of California, Berkeley, Erin Zody, Sr. Business Analyst, Strategy & Analytics, Indiana University Foundation, Quinlan Stein, Market Research Analyst, Kansas State University Foundation
Advancement Services
Tuesday, March 26, 2024
3:45 PM - 4:45 PM ET

2024 It’s All About Institutionalizing Data!

We would not have our jobs if it were not for data. However, collecting data is not even the hard part. Collecting the right data can be elusive, especially when those data are the responsibility of another department. The departments external to the Advancement program may not see the value in the data nor care about its condition. And even if you win those other departments over, there are data standards, maintenance, integrity, and protection details. In this session, we will emphasize the importance of data. More importantly, we will discuss what constitutes essential data and what advancement services can do independently to collect and maintain that data. However, we cannot succeed in capturing critical data alone; therefore, we will focus on fostering an institutional approach to the advancement of data, including the use of a Data Governance structure and establishment of institutional data standards. Finally, we will look at key components of a viable Data Acquisition and Use Policy.
Speakers: Zac Spurlin, Senior Director Analytics and Reporting, University of the Pacific, John Taylor, Principal, John H. Taylor Consulting, LLC
Tuesday, March 26, 2024
3:45 PM - 4:45 PM ET

Pro-active Data Analysis to Secure Risky Pledges

We created dashboards allowing a pro-active approach to successfully collecting pledges. By becoming aware of the high risk pledges, Fundraising professionals were are able to focus on the high risk donors, to properly steward and sustain their affinity to the university. Thus, mitigating the risk and increasing the chance that the donor will fulfill their pledge.
Speakers: Michael Martinez, Senior IT Director FIU Advancement/Foundation Inc., Florida International University
Competencies: Industry/Sector ExpertiseStrategic Thinking
Experience Level: Level 4- Senior/ Experienced Mid Level CareerLevel 3- Practicing Mid Level Career
Topics: DonorsReportingData Visualization and StorytellingData & Metrics
Advancement Services
Fundraising
Tuesday, March 26, 2024
3:45 PM - 4:45 PM ET

RFM - Recency, Frequency, Monetary - Simple Clustering for Easy Segmentation

RFM analysis is a great first step to analyzing and grouping your donors. By summarizing their giving history and ranking by Recency, Frequency, and Monetary values, you can cluster donors into smaller comparable groups. This can help with identifying possible future prospects, searching for a target donor audience, and allow for more personal communications to each group.
Speakers: Jon Takahashi, Data Analyst, California Polytechnic State University, Craig Nelson, Director of Data & Systems, California Polytechnic State University
Competencies: Strategic Thinking
Experience Level: Level 1- Early CareerLevel 2- Emerging Early Career
Topics: EngagementAnnual GivingProspect ResearchData & Metrics
Alumni Relations
Communications and Marketing
Tuesday, March 26, 2024
3:45 PM - 4:45 PM ET

Charting the Analytics Journey: Transforming Stewardship Reporting

Asking and answering whether a donor clicked on a link is just the beginning. To fully leverage the potential of digital impact reporting, Boston University built a reporting strategy based upon the tools and business practices that answer far more textured and powerful questions: What content captured their attention? How long did they review the content? Did they access the report? Did the report spur action or result in new gifts? How do we drive higher engagement (individually and in aggregate)? In this session, you will learn how BU ensured a successful launch using analytics to continuously hone and adapt its reporting strategy, collaboratively built new, data-driven capabilities, the lessons learned along the way, and how they plan to continue to optimize their approach."
Speakers: Chris Snavely, Managing Partner, Ovrture, Lauren Edlund, Assistant Director – Stewardship and Donor Relations, Boston University, Christina Inkpen, Associate Director, Stewardship and Donor Relations, Boston University
Competencies: Strategic ThinkingIndustry/Sector Expertise
Experience Level: Level 4- Senior/ Experienced Mid Level CareerLevel 3- Practicing Mid Level Career
Topics: DonorsReporting
Communications and Marketing
Fundraising
Tuesday, March 26, 2024
3:45 PM - 4:45 PM ET

DRIVE SUPER SESSION Part 2: Visualization, Dashboards, and Automation

Join us for this two-part interactive session designed to answer the key questions around generating dashboards and automated reports – Who will use them? What challenges can they solve? How do we ensure we are solving the right problems, not just creating pretty pictures? Part one features a panel discussion on data acquisition and cleaning efforts; how to ensure visualizations or automated reports deliver meaningful insights to key stakeholders; how to choose the right visualization for your audience; and challenges that we face when building a visualization. The second part features a Visualization Lightning Round, where panelists provide a live demonstration of a specific demonstration before the buzzer sounds! You will leave with the knowledge to build your own decision tree for optimizing visualizations or automated reports, with specific examples of successful deployment and utilization and lessons learned. This session is platform agnostic, with solutions that can work for varying levels of staffing and resources.
Speakers: Clare Buttry, Executive Director of Advancement Operations, University of Northern Colorado, Stephen Deutsch, Senior Director of Research and Data Analytics, Seton Hall University, Allison DeWitt, Managing Director of Strategic Initiatives, Indiana University, Ashish Pradhan, Senior Data Systems Analyst, UC Berkeley, Jake Tolbert, Senior Data Systems Analyst, University of California, Berkeley, Erin Zody, Sr. Business Analyst, Strategy & Analytics, Indiana University Foundation, Quinlan Stein, Market Research Analyst, Kansas State University Foundation
Advancement Services
Wednesday, March 27, 2024
10:15 AM - 11:15 AM ET

Lead Generation and Pipeline Optimization

Prospect pipeline practices are continuously evolving. Many institutions are taking a more comprehensive and customized approach to building their pipelines, including partnering with lower-giving programs as lead generators, leveraging analytics to optimize pipeline health and performance, and regularly meeting with Prospect Development teams to stay abreast of identification and portfolio management practices that are value add to fundraising strategies. In this session, you will learn more about: -The evolution of prospect management practices; -The nuts and bolts of building a strong prospect pipeline; -Key performance indicators for managing the prospect pipeline; -Samples of tools and resources that help build the prospect pipeline.
Speakers: Amy Begg, Sr. Director of Research and Prospect Management, Harvard Business School, LaTonya Foster, Senior Director, Strategy and Administration, Ohio State University
Wednesday, March 27, 2024
10:15 AM - 11:15 AM ET

Developing a Survey Research Program for Your Organization

All organizations are striving for continuous improvement, and getting feedback from your stakeholders is essential to that goal. One of the best ways to get that feedback is by surveying your constituents - students, families, employees, alumni and/or donors. Learn how to conduct your own survey research, even on a modest (or non-existent!) budget, and collect actionable data to help you improve your organization.
Speakers: Samantha Charnes, Associate Vice Provost, Education Operations, Research and Tech, Interlochen Center for the Arts
Competencies: Relationship BuildingStrategic Thinking
Experience Level: Level 2- Emerging Early CareerLevel 1- Early Career
Topics: EngagementDiversity & InclusionDonorsReportingProspect ResearchData Visualization and StorytellingData & Metrics
Communications and Marketing

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