Join us for an exciting dive into Willamette University's ambitious website project—a transformative journey that redefined our digital presence and strategic focus. We'll cover how we secured grant funding from the Murdoch Foundation, teamed up with the national website firm Simpson Scarborough, and built an SEO-focused team to boost our online visibility. Discover how we navigated the post-merger visual identities after merging with PNCA, managed a complex 50,000-page website (and reduced our digital footprint), and ensured accessibility compliance for all users. We'll also share our strategies for bifurcating internal and external content, focusing exclusively on prospective students, and updating brand guidelines to reflect our new identity. Plus, we'll talk about creating a new content policy and setting up a website governance oversight committee. Reflect on the lessons we've learned and get a peek into our future plans to keep our digital presence strong and effective. Don't miss out on the valuable insights and strategies you can take back to your institution!