For years, alumni engagement leaders have been feeling the burn of quantifying the results of our work. Never as easy to quantify as dollars in the door and other frontline fundraiser metrics, we find ourselves trying to justify funding and support for our work without being able to show the ROI as easily as frontline fundraisers. Have we been making it too complicated?

In this session, Ellen Whitlock Baker and Aaron Clarry will outline how we have created an efficient way to measure and report alumni engagement metrics at Seattle University because of the strong partnership we’ve developed between our two shops.

We will show how you can simply collect and report out on some of the CASE AEM data, even if you can’t track it all. We’ll also show examples of key reports to leaders and team members to keep alumni engagement metrics accurate and top of mind.

This session is great for alumni engagement professionals as well as those who work in advancement services roles; it’s with our power combined that we are able to more effectively report on engagement KPIs.