Demographics; immigration; birth rates; generational shifts. These and other factors are drastically changing - right now, in real time - our donors, our learners, and our communities. The vast majority of institutions and advancement programs are not keeping pace. Don't get left behind! All of these factors have a HUGE impact on if, why and how donors give. How will your institution THRIVE in the rapidly changing cultural context of your donor constituency, and your community? Is DEI the answer, or what else must we do to succeed? Ross will address current trends in Canada and the US, and overlay it with his 35 years of advancement experience in five countries, as well as ongoing longitudinal research - beginning in 1999 - about the cultural imperatives and impacts inherent in philanthropy amongst diverse cultures.