In just under a year, Central Washington University (CWU) has reimagined its approach to donor engagement. Working in collaboration with Fundmetric to use AI to target effectively, personalize at scale, and bring teams into closer alignment. This session will share the strategies, structures, and culture shifts that fueled CWU’s success, scaling heights beyond their size. From cross-team collaboration to data-driven decision-making. We’ll explore how predictive analytics, personalized content, and efficient segmentation are driving stronger relationships and better results, with their engagement series, serving as one example of many. Attendees will leave with a high-level framework for leveraging AI in advancement that is scalable, sustainable, and adaptable to any institution’s needs.