Today’s students live in a world where TikTok is the new search engine, and higher education institutions must adapt.

This session will explore how brief and authentic short-form videos can be a powerful tool for connection. Drawing from recent student engagement data and examples from the University of Utah, participants will learn why short-form video resonates with Gen Z, how to identify content that matters to students, and practical steps for creating effective videos.

The session features a live editing demonstration and interactive discussion, giving attendees practical tools to immediately incorporate short-form video into their communication strategies.