Planned Giving at Community Colleges: Leveraging the Potential of a Small Team
Do planned gifts ever seem to just appear at your community college foundation? While it might feel that way, these gifts are usually the result of intentional relationship-building, thoughtful donor conversations, and strong connections to your college.
In this session, we’ll go beyond the handout or signature line and explore how to grow your planned giving pipeline with the help of your entire team. You’ll learn how to build a collaborative strategy that includes everyone—from college and district leadership to the communications designer and the staff member sending gift acknowledgments.
Together, we'll demystify planned giving, practice techniques for guiding donors through the moves management process, and discuss how to steward and engage donors long after the gift is made. We’ll also share examples of successful legacy societies that you can adapt to inspire long-term support.
By the end of the session, you'll have the tools to help your donors invest in your students’ dreams—for generations to come.