This session explores how University of Washington Advancement transformed its employer brand to attract and engage top talent. By leveraging LinkedIn, a dedicated careers website, and a branded recruiting newsletter, the team evolved from reactive recruiting to a proactive, story-driven talent strategy.

Recruiting leaders Sarah Eytinge and Denise Lin share the challenges they faced, the tools they implemented, and the lessons they learned in building a cohesive and compelling employer brand that resonates with both candidates and internal stakeholders.

The strategies shared are both scalable and practical, whether launching a single storytelling channel or developing an integrated, multi-platform presence. Participants will leave with actionable steps to strengthen their employer brand and apply these approaches within organizations of any size.