How do we move from one-off events to long-term, culturally nuanced relationships with Latinx alumni? This engaging panel will explore how the University of California as a case study and is developing an evolving, systemwide framework informed by Tara Yosso’s Community Cultural Wealth model to recognize and uplift the assets Latinx graduates bring to the alumni experience. Through stories of intergenerational connections, multi-dimensional pride,, and institutional trust-building across diverse communities, we’ll share what it takes to create meaningful engagement that lasts well beyond graduation. Come away with ideas, insights, and inspiration to reimagine alumni relationships with authenticity at the core.