With more than 50,000 living alumni and just four frontline fundraisers, the Fowler College of Business at San Diego State University faced a clear challenge: how do you meaningfully connect with thousands of potential prospects when time and resources are limited?
Our answer was a strategic, data-informed drip marketing campaign designed to re-engage top-rated, unmanaged alumni—especially those who had drifted away from the university. The result: renewed relationships, warmer qualification calls, and a stronger major gift pipeline.

In this session, you’ll:
• Learn what drip marketing is and how to adapt it for higher education advancement.
• Explore our criteria and methodology for selecting alumni to target.
• See how we developed a timeline and message sequence to steadily build engagement.
• Discover ways to partner across campus and leverage existing resources to amplify results.

Join us for a practical, interactive session and leave with a clear blueprint for using drip campaigns to deliver key messaging at scale, re-engage disconnected constituents, and surface new major gift prospects at your institution.