Culture is more than a buzzword—and it shouldn’t come at the expense of results. When understood and intentionally shaped, culture becomes an advancement shop’s competitive advantage, accelerating performance and creating a foundation where everyone can succeed.

This session will walk through USC Advancement’s ongoing journey to redefine its culture in support of the university’s aspiration to raise significantly more support ($1B+) year over year. We’ll explore how talent management and open communication are driving USC’s advancement culture, along with strategies for assessing progress. Regardless of where you sit in your shop, you will leave with practical ideas that can be applied to your own advancement team.