Beyond the Grant: Exploring Fundraising Strategies to Sustain Research
4:15 PM - 5:15 PM PT
Speaker(s): LaPria Genevro, Director of Development, University of California, Berkeley, Morry Rao Hermon, Senior Director of Corporate & Foundation Relations, University of California, Berkeley
Competencies: LeadershipStrategic Thinking
Experience Level: Level 2- Emerging Early CareerLevel 3- Practicing Mid Level Career
Elective Session
With federal research funding facing steep cuts and growing uncertainty, the question is no longer if but how institutions will adapt. This session dives into emerging fundraising strategies to bridge the gaps left by lost grant dollars—or, at minimum, to shield students and researchers from the worst impacts during this uncertain time. Hear how UC Berkeley’s School of Public Health is tackling this challenge through creative collaborations with faculty and leadership, targeted donor engagement, and new opportunities to spotlight research for donors and the public. Join us to discover fresh ideas, exchange strategies, and explore what it takes to sustain research beyond the grant.