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District VI Annual Conference 2025

Unifying Campus and Community: The Power of a Giving Day

Tuesday, February 4, 2025
9:00 AM - 10:00 AM CT
Speaker(s): Heidi Hopewell, Digital Engagement and Loyalty Giving Strategist, South Dakota State University Foundation, Erin Glidden, ASSOCIATE VICE PRESIDENT FOR PIPELINE STRATEGY, SDSU Foundation
Competencies: Relationship Building
Experience Level: Level 1- Early CareerLevel 2- Emerging Early Career
Elective Session
Alumni Relations
Fundraising

Picture a whirlwind of videos, graphics, emails, text messages, social media posts, and an incredible outpouring of support from our campus and alumni community. But it doesn’t stop with digital efforts—One Day for STATE has become a physical presence on SDSU’s campus. We host a Yellow & Blue Block Party featuring various student groups, Jack (our mascot) travels around town the night before to build excitement, and Jack even visits classrooms to engage and interact with our students. It’s a phenomenon that grows year after year.

Since our inaugural One Day for STATE in 2017, which featured 25 challenges and $80,000 in gifts to unlock, we’ve come a long way. In our 7th year, we’re presenting over 100 challenges, totaling an impressive $1.3 million in gifts just waiting to be unleashed, and we’ve raised nearly $2.5 million from more than 6,200 donors in just 24 hours.

One Day for STATE empowers student groups, colleges, departments, and programs to bridge financial gaps and support the entire campus. It’s more than just a giving day—it’s a chance for our community to come together and celebrate SDSU.

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