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District VI Annual Conference 2025

Times They Are A Changin’: Authentic Communications And Organizational Change

Sunday, February 2, 2025
2:45 PM - 3:45 PM CT
Speaker(s): Hannah Fletcher, Assistant Dean of Communications, University of Colorado Boulder, Grace Maniscalco, Director of Special Projects, University of Colorado Boulder
Competencies: Emotional IntelligenceStrategic Thinking
Experience Level: Level 3- Practicing Mid Level CareerLevel 2- Emerging Early Career
Elective Session
Communications and Marketing

Bob Dylan was not singing about higher education when he sang “the times they are a changin’,” but indeed many universities nationwide are experiencing an era of challenge and change. Our relatively small school at the flagship university in Colorado has experienced significant change over the past year-plus — from deanship transitions to sweeping budget and organizational change. These changes have led us to pivot and evaluate our communications strategies in real time while we attempt to remain true to our mission and center community-building among faculty, staff, students, and supporters. We don’t have all the answers, but we know we are not the only ones interested in exploring inclusive and transparent communications strategies during times of change and processing our emotions as staff leaders. In this interactive session, we will work through lessons learned around change management in our school as we explore case studies together about budget constraints, political scrutiny, leadership transitions, humanizing change management, and more.

Topics

Branding Campaigns Crisis Management Personal/Professional Development

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