Learn from the award winning “Only in Nebraska” campaign what to do and not to do to make your next campaign a success. With a university system that has four unique campus brands, we still wanted everyone to share a single, unified message. In this session we will share how we started with a systemwide visioning day with top campus influencers and then developed campaign priorities for each campus and individual unit. Next, we used that information to build a comprehensive communications plan to publicly launch the campaign while considering all possible audiences from students to faculty and campus leaders to trustees and major donors to alumni of all four campuses.

As we share our “Top Five Lessons Learned from a Campaign Launch,” we will explain how we partnered closely with our campus partners to ensure that everyone felt they could see themselves in this campaign. We will also discuss how adding an engagement goal to our normal fundraising goal has rallied everyone around the campaign. Publicly launching a campaign is so much more than a cool logo and a catchy tagline – let us share with you how we approached it, Only in Nebraska.