Our session will showcase how a behavioral segmentation analysis can transform the way universities connect with their alumni. By profiling graduates across engagement behaviors—event attendance, social media interaction, volunteering, and philanthropy—institutions can tailor programs, communications, and outreach to the specific interests of each segment. Continuous annual surveys keep the insights fresh, allowing universities to refine their strategies over time. This advanced-level presentation is designed for educators at every career stage who want to drive deeper, more meaningful alumni engagement.