Is it possible to turn communications about the university's strategic vision into a successful and engaging social media campaign? Yes, we have proof! Learn how we integrated strategic vision messaging into our social content and created opportunities for campus activations, leading to engagements both on our social platforms and in-person. We are dedicated to having authentic social media feeds that represent our communities and show off the campus experience, and we didn't lose any of that with our efforts — and we didn't spend money beyond purchasing some props. We will review what worked for us, how we pitched it and implemented it, and the ways that we partnered with the campus community. We will also review how these approaches can be applied to other institutional efforts that might not come across as the most interactive and fun content at first.