Every year, your team sends hundreds of emails, publishes daily posts on social media and keeps myriad web pages up to date. All that communication generates valuable audience data — but creating a workflow to clean, analyze and form actionable insights around that data sounds like more than you can stomach. In this presentation, the St. Thomas Digital Engagement team explains how they built an analytics and reporting strategy for their email and social media channels from the ground up by breaking it all down into bite-sized action steps. Attendees will get expert tips on analyzing their digital communications data, identifying metrics that help them make actionable insights, and using those insights to inform a data-driven content strategy — all without feeling like they've bitten off more than they can chew.