In moments of institutional crisis—whether sparked by public health emergencies, reputational threats, or executive directives—the communications office becomes a central leadership force. This session explores how communications professionals not only manage messaging but also shape institutional response, guide executive visibility, and build trust across stakeholders.
Drawing from real-world experiences including pandemic response, campus safety incidents, and executive council messaging, Linder, Meloney will share a leadership framework for crisis communications. Attendees will learn how to:

Elevate the communications office as a strategic partner in executive decision-making.
Position senior leaders as visible, credible voices during disruption.
Coordinate cross-functional crisis teams that include legal, police, and executive offices.
Develop messaging that balances transparency, empathy, and institutional priorities.
Use digital platforms to manage perception and maintain engagement.