Launching a giving society can strengthen donor loyalty and build momentum for philanthropy—but what happens when you launch two at once? This session shares the story of creating both a planned giving society and an athletic giving society concurrently at a small university. Participants will hear candid lessons about designing societies that balance donor education with passion, managing overlapping timelines and branding, and navigating the feeling of being “overwhelmed” when resources are limited. Through reflections on both successes and challenges, attendees will walk away with practical strategies to pace new initiatives, steward diverse donor groups, and align resources for long-term growth.