What does it take to manage fundraising for a unit? More than one might expect. A great fundraiser can 1) Manage up – build a great relationship with the dean of your school to accomplish their goals, 2) Manage down – if in a school or college with multiple development professionals, shepherding their goals to meet the metrics of the unit is critical, and 3) Managing expectations of colleagues inside your unit – every faculty member has their own priority and it is the most important! How does someone guide their inspiration while maintaining unit priorities? This moderated panel of Unit Managers with almost 70 years of combined experience will guide a conversation to help you manage up, down, and all around.