As institutions face increasing enrollment pressure and tighter budgets, teams must move beyond reporting activity and start driving strategic decisions. In this session, leaders from Northeastern State University will share how they are shifting from surface-level metrics to performance-driven insights that directly support enrollment goals. Attendees will learn how to identify the metrics that truly matter, align creative and audience strategy to the enrollment funnel, and use data to determine what to scale, shift, or stop. The result: a more focused, accountable, and results-oriented enrollment marketing approach.