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Advertisement
District IV Annual Conference 2025

Developing A Practical Road Map to Becoming a Multi-Million Dollar Fundraiser!

Monday, April 7, 2025
3:00 PM - 4:00 PM CT
Speaker(s): George Cotton, Vice Chancellor for Institutional Advancement, University of Arkansas at Pine Bluff
Competencies: Industry/Sector ExpertiseRelationship Building
Experience Level: All Levels
Elective Session
Fundraising

In the fast-paced world of professional fundraising, the pressure to secure larger and larger gifts is intense....unfortunately, I have bad news...the pressure won't let up! This session unveils nontraditional strategies that moved fundraising at the University of Arkansas at Pine Bluff from annual yields of $2M to a record breaking year of more than $12million; we're convinced that we can help you move the needle as well. This inspiring and strategy-filled seminar introduces participants to techniques in expanding corporate giving, alumni outreach, and processes in building a non-affiliated donor pipeline. At the University of Arkansas at Pine Bluff, we grew foundation and corporate giving by more than 200%, expanded alumni giving by 50%, and even increased faculty-staff giving by more than 40%. This hands on learning session is filled with practical tips that will show you how you can create a Personal Fundraising Plan (PFP), grow your non-affiliated donor pipeline, and attract those high capacity donors that always seem to get away. Designed as a best-practice session for new Development Officers, or even the veteran advancement leader looking to reinvigorate their fundraising strategies, this insightful session just might be your secret sauce for success!

Topics

Branding Donors Major gifts Personal/Professional Development

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