Touchdowns. Final Exams. Buzzer Beaters. Seminars. Corner Kicks. Each one is seemingly vastly different and yet, in a new era of higher education, there are more similarities than differences. Current use funds at our institutions is more important than ever. The landscape of higher education has changed immensely over the past few years and months and continues to change before our eyes. How do we maintain and grow trust with our donor and prospect base while sustaining and generating more philanthropic momentum? How do we purposefully steward our investors in a manner that honors their gift and encourages them to invest further in the future? How do we prepare for the future of higher education when the present is so demanding? There is more to it than calling 877-CASH NOW.