Learn how to turn your alumni volunteers into digital ambassadors who amplify your message and drive real results. This session showcases WKU Alumni Association’s strategy that leveraged peer-to-peer outreach, monthly social media toolkits, and affinity engagement to exceed connection goals by over 90%. With limited budget and high impact, this model demonstrates how volunteer influencers can be your most powerful engagement and marketing asset. Walk away with actionable tools, real-world examples, and a roadmap to elevate your outreach through the voices alumni trust most—their peers.