How can advancement teams create personalized donor experiences at scale without sacrificing efficiency? Vanderbilt University and William & Mary have done just that, transforming their approach to online giving and delivering their most innovative Giving Days and campaigns yet. This session will explore the challenges encountered in meeting online giving goals, the strategic shifts they made, and the dramatic improvements in donor experience and campaign performance that came about as a result. Attendees will get an inside look at how these teams built a modern, seamless giving experience—from a stunning campaign website to streamlined giving forms—that inspires donors and drives measurable results.