Tired of the same old phonathon? Discover how WKU reimagined student engagement through a video-first strategy that’s part storytelling guild, part donor pipeline engine. In this session, you'll explore how the Student Engagement Center—powered by content-savvy students and strengthened through partnership with BWF—is transforming alumni engagement, annual giving, and stewardship across channels. You’ll leave with actionable strategies for integrating student voices into your campaigns, creating authentic content that resonates, and scaling engagement with limited resources.