University development officers are creative and strategic, but they often lack the communications resources to bring big ideas to life. At many institutions, school-based fundraisers are supported by comms staff whose time is spread thin across recruitment, internal, student, and executive comms. Development communication is often just a sliver of their responsibilities. The MCV Foundation, an independent foundation supporting VCU’s health sciences campus, saw an opportunity to solve this challenge. It built an in-house creative agency dedicated to fundraising and stewardship communications. The foundation now offers free, high-quality video, photo, writing, design and other content services to development professionals across campus. Since launching, the program has supported communications tied to more than $40 million in philanthropic contributions. This session will explore how the model works, what makes it successful, and what lessons might be applied at other institutions.