Rethinking Engagement: Data-Informed Strategies for a Changing Advancement Landscape
2:45 PM - 3:45 PM CT
Speaker(s): Jenny Cooke Smith, Executive Director, CASE Insights in Data, Research & Technology, CASE, Kim Bowden, Vice President of Annual Giving and Data Strategy, Georgia Institute of Technology, Heather Ashley, Executive Director, UF Alumni Association & Alumni Relations, University of Florida
Elective Session
As advancement evolves, so does our understanding of alumni and constituent engagement. With six years of CASE data, institutions are redefining how they measure engagement and connect it to strategic goals. Join Jenny Cooke Smith (CASE) along with Heather Ashley (University of Florida) and Kim Bowden (Georgia Tech) to explore shifts in engagement strategy—from leveraging data to measuring engagement across key constituencies beyond alumni. Heather and Kim will share how their institutions are applying the CASE framework, showcasing real-world examples and insights. The session will feature an interactive discussion to uncover practical approaches for planning an outcomes-focused future.