An alum is more than an alum. They can be a parent, faculty and staff member, a donor, a volunteer, and so much more. Discover how to use blended data in prioritizing segmentation and tailoring your messaging to the multifaceted constituent – the alum, the parent, or the donor – throughout their digital journey:
- Use data to define and speak to individual constituents based on their multiple attributes
- Discover how audience engagement data influences email structure and design and the importance of having a wireframe process
- Crack the code to engaging young alums in the digital channels
- Tailoring messaging in digital ads and saving money doing it