The work we do in advancement is critical to our institution's success. Being able to define what we do is more important than ever. As we redefine our focus, our ability to talk about what we do and work together is key to our success. Learning the language of advancement will allow you to make a case for your work, collaborate with colleagues, and better understand what we have been focused on in the past and where are are headed as we redefine our work in higher education advancement.