For the Good of Guilford: How a small southern liberal arts college successfully completed a second crisis campaign
2:45 PM - 3:45 PM CT
Speaker(s): Elizabeth Freeze, Chief Philanthropy Officer, Guilford College
Competencies: Strategic ThinkingIndustry/Sector Expertise
Experience Level: Level 3- Practicing Mid Level CareerLevel 2- Emerging Early Career
Elective Session
After a financial crisis 5 years ago, Guilford College was on the brink of losing its accreditation. Needing to balance the budget, College leadership set a goal of raising $5M unrestricted cash in 6 months. With a targeted and strategic approach for a small Advancement team, the College was successful in surpassing the $5M goal. This session will focus on the success of the second crisis campaign on which Guilford College embarked in 5 years.